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If your brand is visible it gains consideration. Your brand will reveal commitment. Brand equity gives reason to book through you and creates a positive attitude. .

All games have rules. If you dont stick by the principles you're not going to win. Whether there are 20 players, or 2 players you still need to abide by the rules of the sport. This is the same as your control business. Think of systems the same.

You must abide by the systems you have in your work place. I am a strict disciplinarian for having systems in place. You need to have a process that is employed as a delivery mechanism for providing the support. Familiarise yourself with a fantastic business system and adhere with it. .

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When playing a match, you have to be on top of your own game to continue winning. Just because you win once, doesnt mean you will keep on top. You need to continue to work in your game moves. Think what you are recommending to your clients. Consider in the products you're using.

If the customers see you love your job, it will win you extra points. This applies to both the office staff and technicians. When employing extra staff just keep in mind that everyone has their own unique personality and a means of dealing with customers. Some clients need particular attention. Train your staff how to handle the clients that are special.

I would rather say client instead of a challenging client. I will be honest in saying 99 percent of our difficult customers have turned into our best customers because we implemented special attention. The majority of the time they're only difficult since there's been a communication problem or else they dont understand that the treatment.

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A difficult customer can be avoided with a fantastic system in place. .

Thinking beyond the sport is more than only a business clich. Laguna Pest Control has managed to build a solid brand equity due to thinking outside the game. Know your sport. Know the principles and know how to play it. Remember each match is different, every game needs to be played differently and has a different set of rules.

Laguna Pest Control has made moves in the game to win in Noosa. Our players are different to gamers in Sydney. Our rules and the way we play the sport may not be applicable to someone starting up a pest control business in Melbourne. Let me give you an example:.

Noosa is built on tourism. For us to win the match I had to target the tourism industry. I learnt it, breathed it and became part of it. I joined Tourism Noosa, Noosaville Business Association, BNI, Noosa Business Connect, the list goes on. I attend each tourism networking event on a weekly and monthly basis.

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I take resort managers out for a drink. I got to know them on a personal level and eventually become their friends. For us to win the game in Noosa we needed to understand the community. This is where our marketing machine comes back into play. Laguna Pest Control host events for the Tourism Industry, we've got ant and bee mascots for paradesour automobiles stand out in the audience and our work shirts speak for themselves.

There will be another pest control business that can come along and at times even do something greater than you. Remember, dont think of this as a hazard but much more as a challenge. Another match. Competition is great. Competitors provide you with the chance to boost your business. They're doing you a favour.

Enjoy it and keep loving what you're doing. It is also important to keep in mind your competitors are not your enemies. Help each other out. You need one another to continue improving the industry. We are all in this match for the exact same reason. If youre great at everything http://ipcadelaide.com.au/ you do, passionate in your work and have a few strategic game moves, you are on a winning streak! .

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For a no pressure quote webpage and free information please call us, fill out the Make an Enquiry form or contact your local Termitrust Service Centre.

Termitrust may not be the biggest and we are not the slightest, but we are committed to being a pest control company that you can trust.

We're proud that tens of thousands of Australian homeowners rely on Termitrust for their termite and pest control needs.  Many of our new customers come from word of mouth.

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