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If your brand is observable it gains consideration. Your brand will reveal commitment. Brand equity provides reason to book through you and produces a positive mindset. .

All games have rules. If you dont stick by the rules you're not going to win. Whether there are 20 players, or two players you need to abide by the principles of this sport. This is the same as your control business. Think of systems exactly the same.

You must abide by the systems you have in your work place. I am a strict disciplinarian for having systems in place. You need to get a process that is used as a delivery mechanism for providing the support to your clients. Familiarise yourself with a fantastic business system and stick to it. .

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When playing a match, you must be on top of your own match to continue winning. Just because you win once, doesnt mean you will stay on top. You need to continue to be effective in your game moves. Believe what you are recommending to your clients. Consider in the merchandise you are using.

If the customers see you love your job, it is going to win you points. This applies to both the office staff and technicians. When employing additional staff just keep in mind that everyone has their own unique personality and also a way of dealing with clients. Some clients need special care. Train your employees how to handle the customers that are particular.

I would rather say client instead of a challenging customer. I will be honest in saying 99 percent of our hard clients have turned into our very best customers because we implemented special attention. The majority of the time they're only difficult since there has been a communication problem or else they dont understand the treatment.

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A customer can be averted with a good system in place. .

Thinking outside the game is more than just a business clich. Laguna Pest Control has managed to build a good brand equity because of thinking outside the game. Know your sport. Know the rules and know how to play with it. Bear in mind each match is different, each game needs to be played differently and has a different set of principles.

Laguna Pest Control has made moves in the sport to win in Noosa. Our players are different to players in Sydney. Our rules and how we play the sport might not apply to someone starting up a pest control business in Melbourne. Let me give you an example:.

Noosa is built on tourism. For us to win the game I needed to aim the tourism industry. I learnt it, breathed it and became part of it. I joined Tourism Noosa, Noosaville Business Association, BNI, Noosa Business Connect, the list goes on. I attend every tourism networking see here now event on a weekly and monthly basis.

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I take hotel managers out for a drink. I must know them on a personal level and became their friends. For us to win the game in Noosa we had to understand the community. This is where our marketing machine comes back into play. Laguna Pest Control host events for the Tourism Industry, we've got ant and bee mascots for xmas parades, our automobiles stand out from the audience and our work tops speak for themselves.

There will be another pest control business that can come along and sometimes even do something greater than you. Bear in mind, dont think about this as a threat but more as a challenge. Another game. Competition is excellent. Competitors give you why not try here the chance to improve your business. They are doing you a favour.

Enjoy it and keep loving what you're doing. It is also important to keep in mind your competitors are not your enemies. Help each other out. You need each other to continue improving the industry. We are all in this match for the same reason. If youre good at everything you do, passionate about your job and also have a few tactical game moves, you are on a winning streak! .

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For a no stress quote and free advice please phone us, complete the Make an Enquiry form or contact your local Termitrust Service Centre.

Termitrust might not be the biggest and we're not the slightest, but we are totally committed to being a pest control company that you can trust.

We're proud that tens of thousands of Australian homeowners rely on Termitrust due to their termite and pest control needs.  Many of our new clients come from word of mouth.