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If your brand is observable it gains consideration. Your brand will reveal commitment. Brand equity gives reason to book through you and produces a positive mindset. .
All games have rules. If you dont abide by the principles you're not going to win. Whether there are 20 players, or 2 players you need to abide by the principles of this game. This is the same as your control business. Think of systems exactly the same as rules.
You must abide by the systems you have in your work area. I'm a disciplinarian for having systems in place. You need to get a process that's used as a delivery mechanism for providing the service to your customers. Familiarise yourself with a good business system and adhere to it. .
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When playing a match, you must be on top of your own game to continue winning. Just because you win once, doesnt mean you will keep on the top. You need to continue to work in your game moves. Believe what you are recommending to your clients. Consider in the merchandise you are using.
When the clients see you love your job, it is going to win you points. This applies to both the office staff and technicians. When employing additional staff just keep in mind that everyone has their own unique personality and a way of dealing with customers. Some customers require particular care. Train your staff how to handle the particular customers.
I would rather say exclusive client instead of a customer that is challenging. I'll be honest in saying 99% of our difficult customers have turned into our best customers because we implemented special attention. The majority of the time they're only difficult because there has been a communication problem or else they dont understand that the treatment.
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A customer that was challenging can be avoided with a good system in place. .
Thinking outside the game is more than just a business clich. Laguna Pest Control has managed to build a good brand equity because of thinking away from the game. Know your game. Know the principles and know how to play it. Remember every game is different, each game needs to be played differently and has a different set of rules.
Laguna Pest Control has made moves in the game to win in Noosa. Our players are different to gamers in Sydney. Our rules and how we play with the sport may not apply to someone starting up a pest control business in Melbourne. Let me give you an example:.
Noosa is built on tourism. For us to win the match I needed to aim the tourism industry. I learnt it, breathed it and became a part of it. I joined Tourism Noosa, Noosaville Business Association, BNI, Noosa Business Connect, the list goes on. I attend every tourism networking event on a weekly and monthly basis.
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I page take hotel managers out to get a drink. I got to know them on a personal level and became their friends. For us to win the match in Noosa we had to understand the community. This is where our marketing machine comes back into play. Laguna Pest Control host events for the Tourism Industry, we have ant and bee mascots for paradesour automobiles stand out from the crowd and our work shirts speak for themselves.
There will be another pest control business that can come along and sometimes even do something better than you. Remember, dont think about this as a hazard but much more as a challenge. Another match. Competition is excellent. Competitors give you the chance to improve your business. They are doing you a favour.
Enjoy it and maintain loving what you're doing. It is important to keep in mind your opponents are not your enemies. Help each other out. You need one another to continue improving the industry. We are in this match for the same reason. If youre good at what you are doing, passionate in your work and have a few strategic game moves, you are on a winning streak! .
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We're proud that tens of thousands of Australian homeowners rely on Termitrust for their termite and pest control needs. Many of our new customers come from word of mouth.