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If your brand is visible it gains consideration. Your brand will show commitment. Brand equity gives reason to book through you and creates a positive mindset. .

All games have rules. If you dont abide by the rules you're not going to win. Whether there are 20 players, or even 2 players you still need to abide by the rules of this sport. This is the same as your control business. Think of systems exactly the same.

You must abide by the systems you have in your work area. I'm a strict disciplinarian for having systems in place. You need to have a procedure that's used as a delivery mechanism for providing the service to your customers. Familiarise yourself with a good business system and stick with it. .

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When playing a game, you must be on top of your own game to continue winning. Just because you win once, doesnt mean you will stay on the top. You need to continue to work in your game moves. Think what you're recommending to your customers. Believe in the products you're using.

When the clients see you love your work, it is going to win you additional points. This applies to both the office employees and technicians. When employing extra staff just keep in mind that everyone has their own unique personality and also a means of dealing with clients. Particular care is required by some customers. Train your employees how to handle the clients.

I would prefer to say special client instead of a challenging customer. I will be honest in saying 99 percent of our difficult customers have turned into our very best customers because we implemented special care. The majority of the time they're only difficult because there's been a communication problem or else they dont understand the treatment.

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A difficult customer can be averted with a good system in place. .

Thinking outside the sport is more than only a business clich. Laguna Pest Control has managed to build a brand equity due to thinking away from the game. Know your sport. Know the rules and know how to play it. Bear in mind each game is different, each game needs to be played differently and has a different set of rules.

Laguna Pest Control has made moves in the game to win in Noosa. Our players are somewhat different to gamers in Sydney. Our rules and how we play with the sport may not apply to someone starting more up a pest control business in Melbourne. Allow me to give you an example:.

Noosa is built on tourism. For us to win the game I had to aim the tourism industry. I learnt it, breathed it and became part of it. I joined Tourism Noosa, Noosaville Business Association, BNI, Noosa Business Connect, the list helpful site goes on. I attend every tourism networking event on a weekly and monthly basis.

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I take hotel managers out for a drink. I got to know them on a personal level and became their friends. For us to win the game in Noosa we needed to understand the community. This is really where our marketing machine comes back into play. Laguna Pest Control host events for the Tourism Industry, we've got ant and bee mascots for parades, our automobiles stand out in the crowd and our work shirts speak for themselves.

There will always be another pest control business that can come along and sometimes even do something greater than you. Bear in mind, dont think of this as a hazard but more as a challenge. Another match. Competition is great. Competitors provide you with the chance to improve your business. They're doing you a favor.

Enjoy it and keep loving what you're doing. It is also important to keep in mind your opponents are not your enemies. Help each other out. You need each other to continue improving the industry. We are all in this game for exactly the same reason. If youre good at what you are doing, passionate in your work and also have a few tactical game moves, you're on a winning streak! .

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Termitrust might not be the most significant and we are not the smallest, but we are totally committed to being a pest control company you can trust.

We're proud that tens of thousands of Australian homeowners rely on Termitrust due to their termite and pest control needs.  Many of our new customers come from word of mouth.